McAtlas: A Global Guide to the Golden Arches by Gary He

Hardcover – November 29, 2024 

McAtlas takes readers on a captivating journey around the world, offering a unique glimpse into the iconic McDonald’s restaurant chain’s adaptations to regional tastes and customs. This visually stunning book, featuring photographs and research from over 50 countries, serves as the first-ever independent cataloging of the brand’s localization efforts. Discover how McDonald’s tailored its menu items, restaurant designs, and overall experience to thrive in diverse cultural landscapes. With a keen eye for detail, the author unveils the fascinating stories behind the Golden Arches’ global success. Immerse yourself in this comprehensive exploration of one of the world’s most recognizable brands.