Dodge 100 Years

The year was 1900 when Horace and John Dodge founded the Dodge Brothers Company in a machine shop in Detroit Michigan. The high-quality components they produced advanced the dawn of the American automotive industry appearing in the famous Curved Dash Olds and Henry Fords Model A. Soon the brothers became the exclusive supplier to Ford a position they would hold for over a decade before breaking out on their own in 1913 to produce their first car a year later. In Dodge 100 Years renowned automotive journalist Matt DeLorenzo provides an unrivaled chronicle of Dodge throughout the past century. Starting with the companys modest beginnings in the 1900s DeLorenzo recounts the brothers story from their decision to venture into full automotive manufacturing to their untimely deaths in 1920 and finally the companys purchase by Chrysler in 1928. This books rich history also tells the tale of Dodges role in the “arsenal of democracy” during World War II and its iconic lineup during the late 1950s. The Dodge story is not without its struggles: while the division played a key part in the muscle-car wars of the 1960s and early 70s the oil crisis of 1973 took its toll on Dodge and Chrysler as other manufacturers moved toward more efficient models. Under the strong leadership of Lee Iacocca from 1979 onward Dodge reasserted itself with such vehicles as the K-car and the Caravan minivan. The Dodge story wouldnt be complete without speaking to its iconic performance cars like the Viper Challenger and Charger as well as whats in store for its future as indicated by the innovative Dart. Dodge 100 Years is more than a tale of classic American perseverance; it is a celebration of one of Americas most beloved and enduring automotive brands.