General Idea: A Retrospective 1969-1994 by General Idea

Hardcover

This volume presents an overview of the Canadian collective oeuvre– an oeuvre still haunted by Miss General Idea, a fictive character who was at once muse and object, image and concept. 

Founded in Toronto in 1969 by Felix Partz, Jorge Zontal (both 1994), and AA Bronson, the trio adopted a generic identity that “freed it from the tyranny of individual genius.” 

Their complex intermingling of reality and fiction took the form of a transgressive and often parodic take on art and society. Treating the image as a virus infiltrating every aspect of the real world, General Idea set out to colonize it, modify its content, and so come up with an alternative version of reality.