Personal Branding for NIL & Beyond: The College-Bound Athlete’s Strategy

Maximize your opportunities in the Name, Image, and Likeness (NIL) era with this comprehensive guide by Michelle Meyer, founder of NIL Network and one of the first full-time NIL administrators in the nation. Personal Branding for NIL & Beyond empowers college-bound athletes to take control of their story, build an authentic personal brand, and position themselves for their dream brand partnerships.

Whether you’re just starting to think about NIL or refining an existing strategy, this book meets you where you are. Packed with actionable insights, it helps you:

• Define Your Unique Brand: Discover your core values, passions, and strengths to craft a brand that reflects who you truly are.
• Navigate NIL Opportunities: Learn the ins and outs of NIL deals, compliance, and partnerships to ensure you stay protected and informed.
• Build Your Community: Master storytelling, content creation, and fan engagement to connect with audiences and sponsors alike.
• Strategize for Success: Gain practical tools to set achievable goals, identify meaningful partnerships, and create lasting impact.

With real-world examples, expert advice, and easy-to-follow exercises, Personal Branding for NIL & Beyond is the go-to resource for athletes looking to maximize their NIL while preparing for life beyond sports. Whether you’re aiming to monetize your talents, build community connections, or set the foundation for your future career, this guide offers the roadmap you need to succeed.